I'm Liv, a Creative Director leading the creative and digital function at Longacre Square across brand strategy, storytelling, and multi-channel campaigns. I partner with senior leadership and client teams to define the strategy behind high-stakes moments, align stakeholders quickly, and translate complex narratives into clear, compelling positioning.

My work focuses on setting creative direction and building systems that scale — from brand platforms and integrated campaigns to digital ecosystems, event production, and experiential brand moments. I lead multidisciplinary teams across digital, social, web, and video, and bring AI tools like Claude, ChatGPT, and Adobe's generative suite into the creative process to accelerate concepting, production, and iteration without compromising craft.

Previously, I held in-house design and digital marketing roles at First Eagle Investments and WisdomTree Investments, and I earned a B.A. in Communications Design from Pace University.